Syllabus for
Master of Business Administration (Executive)
Academic Year  (2023)

Masters of Business Administration (MBA Executive) program offered by the School of Business and Management is a two-year (4 Semesters) program that focuses on the development of analytical and management skills in the fields of Accounting, Economics, Finance, Information Management, Marketing, Operations, the Behavioral Sciences. The uniquely designed curriculum focuses on all areas of management, hence no specializations for MBA executives.  The curriculum designed for the program focuses on the application of quantitative techniques to solve problems faced in Multi-National and National Organizations where our students are currently employed. The program prepares students for a career in advanced managerial challenges of the 21st century and prepares young minds with a positive mental attitude for excellent performance and committed service.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PLG 2: Ethical sensitivity

PLG 3: Communication

PLG 4 : Ethical sensitivity

PLG 5 : Executive Engagement

Programme Specific Outcome:

PLO1.2: Develop value-based leadership through appropriate managerial actions.

PLO2.1: Examine management theories in the context of business problems

PLO2.2: Recommend appropriate solutions for Managerial problems

PLO3.1: Develop and demonstrate effective written skills

PLO3.2: Deliver professional oral presentation

PLO4.1: Analysis of business scenarios

PLO4.2: Construct integrated solution framework

PLO5.1: Evaluate alternatives to operate effectively in a global environment

Programme Educational Objective:

PO2: Foster Analytical and Critical abilities for data based decision making.

PO3: Ability to develop value based leadership ability.

PO4: Ability to understand, analyze, communicate global, economic, legal and ethical aspects of business.

Examination & Assessments 

Core

The Students will understand, recognize and accept the importance of communication skills in being successful at the corporate level besides applying this learning to business houses and startup ventures by demonstrating the ability to identify and perform self-awareness analysis and adopting new methods of theoretical and practical self-development techniques that are recent, relevant and innovative in today’s world.   The latest business practices requiring effective communication and socially and culturally accepted modes of intra and interdepartmental and B2B and B2C will be studies and applied for review, correction and delivery

• To enable students to practice and demonstrate effective communication in the corporate and business world thereby building self-confidence, learning group dynamics, motivation, leadership, creativity, negotiation skills and mentoring.
  

Level of Knowledge: Conceptual

Barriers to communication

Communication   Introduction, definition of communication, nature, purpose and functions, levels and types of communication, formal, informal, impactful, skills and tips for effective delivery.

Level of Knowledge: Conceptual

Verbal Communication – Importance; effective speaking, listening, conduct productive meetings, control successful negotiations

Nonverbal Communication – Importance, complexities; Kinesics, Paralanguage, Haptics, Proxemics, Chronemics, Personal Appearance, Oculesics

Level of Knowledge: Analytical

Resume Writing, Effective Cover letters, Group discussions- Importance, Objectives, Trends, Types, Strategies and guidelines for effective GD, Common mistakes in GD

 Interviews, Process, Objectives, Overcoming fear of the unknown. Connecting the interview with corporate goals

Common mistakes in Interviews, Elevator pitch for cracking an Interview

Level of Knowledge: Analytical

Communicating Powerfully, Effective Presentations - deliver persuasive presentations using visual aids; General writing skills, Business Writing- Write effective emails and memos; Communicating in virtual teams, Host a live video meeting.

Level of Knowledge: Conceptual

Influence of positive communication on employee achievement, effectively communicating difficult decisions and delegating; How to say “NO” to prioritize and utilize time, learning to admit a mistake

·         Robbins, S.P., Judge, T.A., & Vohra, N. (2012). Organizational Behaviour (14trh edi).  Pearson Education.

·         Sell your way to top. Peter Thompson

• The last lecture. Randy Pausch ,Jeffrey Zaslow(2008)
• Influence; The psychology of persuasion: Robert B Cialdini
• Bargaining for Advantage, Negotiation Strategies for Reasonable People: G Richard Shell
• How to talk to Anyone, 92 little tricks for Big Success in Relationships: Leil Lowndes
• Talk like TED. Carmine Gallo
• The lost art of listening. Michael P Nichols

Human Resource Management provides an overview of the HR functions in an organization, covering the entire gamut of operations related to employee life cycle management.

Level of Knowledge: Conceptual

Concept, role and status of Human Resource Management, Personnel Management and HRM, Organization and Functions of Personnel Management and HRM, HR Structure and Strategic. Define high-performance work systems and identify the elements of such a system.            

Summarize the outcomes of a high-performance work system. Human Resource Planning Process.  Job Analysis and its process.      

Level of Knowledge: Conceptual

Sources of Recruitment and Recruitment Process. Various tools in recruitment, Selection Process and Methods of Selection. Importance of induction and Methods of induction. Promotions and Transfers- Retirement and other Separating Process.

Level of Knowledge: Advanced

Performance Appraisal- Purpose- Factors affecting Performance Appraisal, Methods and Systems of Performance Appraisal. Limitations of PA System and overcoming those limitations. Job Evaluation. Methods of Job Evaluation. 

Level of Knowledge: Advanced

Meaning and Importance, Assessment of Training Needs. Training Methods. Evaluation of Training programme.  Introduction to HRD.

Introduction to career planning and development, Career goals, Career Road map, Stages in career planning, Internal and external mobility of employees. Managing Workplace Dynamics and Employee Collectives

Level of Knowledge: Advanced

Importance & scope of IR.

Grievance Handling and Industrial Discipline.

Industrial Disputes: Meaning of Industrial Conflicts, Causes and Types of IC-Strikes & Lockouts. Settlement of industrial disputes.

Objectives & Importance of Trade Union; Reasons for employee to join trade union; Problems of TU & Remedies. Collective Bargaining: Meaning, definition & concept of CB; CB Process; Essential conditions for the success of CB.

• VSP Rao – Human Resource Management, Excel Books

This course introduces students to the new features in marketing management, a real -world approach.  Students will examine the dynamics of business decision making and demonstrate the ability to identify, describe and apply the essential business concepts, theories and practices with respect to the subject of marketing management.

Level of Knowledge: Conceptual

Introduction

Nature of Marketing-The functions of the Marketing Department.

The Marketing Environment

Types of Markets - Differentiation between Consumer, Organizational (Reseller, Business, Government) and International Markets.  The decision - making process of these two types of buyers.

Marketing research –scope and objectives, types and tools.

Level of Knowledge: Conceptual

Nature of Marketing-The functions of the Marketing Department.

The Marketing Environment

Types of Markets - Differentiation between Consumer, Organizational (Reseller, Business, Government) and International Markets.  The decision - making process of these two types of buyers.

Marketing research –scope and objectives, types and tools.

Level of Knowledge: Advanced

Goods and Services. Distinction between goods and services and their characteristics.

Product classification. For Consumer goods/services: convenience; shopping; specialty; unsought; and consumer services.

The process of new product development. An outline of the process of development from the generation of new ideas to full commercial launch.

The product life-cycle. Description of the stages of the product life cycle.

Branding. The importance and benefits of branding.

Packaging. Packaging as a marketing tool. Six essentials of packaging: distinction, protection, convenience, transportation costs, immediate association, characteristic.

Level of Knowledge: Advanced

Pricing objectives.

Pricing methods. Different methods considered, including cost-plus, penetration, skimming, promotion and price discrimination.

Definition of price elasticity of demand.

The aims of marketing communications (promotion). The AIDA models.

Different types and tools of marketing communications.

Definitions and the advantages and disadvantages of using these tools.

The personal selling processes.

The seven steps of the personal selling process: the opening, need identification and stimulation, presentation, dealing with objections, negotiation, closing the sale and the follow up.

Level of Knowledge: Advanced

Different 'chains' or 'channels' of distribution.

The functions and types of intermediaries between the manufacturer and consumer.

Criteria for choosing the appropriate channel.

Channel Conflict

Introduction to E-Marketing, Challenges Faced by Organizations, the Online Marketing Mix, Segmentation and Targeting in Virtual World, Issues of Online Marketing

·         Kotler, P., & Armstrong, G. (2002). Principles of Marketing. Pearson Eduction.

·         Evans, J.R. & Berman, B. (2003). Marketing in 21^st Century.Biztantra.

·         Pride, W., &Ferrel, O.C. (1993). Marketing Concepts and Strategies, Boston: Houghton Mifflin.

·         Cravens, D.W., & Hills, G., & Woodruff, R.B. (1996). Marketing Management, AITBS publishers.

·         Zikmond. (2004). Marketing Management. Thompson publishers.

·         Krishnamacharayalu, C.G.S. & Ramakrishna, L. (2002). Rural Marketing, Text and Cases. Pearson education.

·         Stanton, W. (nd). Fundamentals of Marketing, Tata Mcgrawhill.

As the language of business and as the cornerstone of our capital markets, accounting provides terminology, frameworks, and concepts to analyze and understand the financial consequences of business activities. As these activities have become increasingly complex and global, the task of presenting timely, relevant, and reliable financial information to interested internal and external users has become more challenging. This course provides an overview of all the fundamental concepts of Financial, Cost and Management accounting empowering the managers for better decision making.

Meaning of Book-keeping & Accounting – Functions & Branches of Accounting, Financial Accounting, Cost Accounting and Management Accounting, Principles of Accounting, Concepts and Conventions of Accounting, Accounting Standards, Indian Accounting Standards & International Accounting. Standards - IFRS & GAAP. Journal, Ledger, Trial Balance, Final Account. Concepts of Cost, Methods of Costing and Techniques of Costing (Theory only), Elements of Cost – Materials, Labor, Overheads (Theory Only) Preparation of Cost sheet.

Objectives of Ratio Analysis- Classification of Ratios Liquidity Ratios, Profitability Ratios: Solvency and Capital Structure Ratios, Turnover Ratios - Practical problems

Concept of Marginal Cost; Marginal Costing and Absorption Costing; Marginal Costing Vs. Direct Costing, Cost-Volume-Profit Analysis; Break-Even Analysis; Assumptions and Practical Applications of break-even Analysis; Margin of Safety, Decisions regarding Sales-Mix Make or buy Decision and Discontinuation of a product line, Decisions Relating to Acceptance and Rejection of a Special Offer / Order, Add or Drop Products, Operate or Shut Down Decisions.

Computation of Income: Objectives of Funds Flow Statement - Purpose of Funds Flow Statement-Uses of Funds Flow Statement-Preparation of Funds Flow Statement, Treatment of Provision for Taxation and Proposed Dividend, Interim Dividend. Meaning of Cash Flow Statement-Distinction between Funds Flow and Cash Flow Statement-Classification of Cash Flow-Preparation of Cash Flow Statement-Calculation of Cash from Operation -Utility of Cash Flow Statement-Limitations of Cash Flow Statement - Practical Problems as per Accounting Standard - 3

Meaning, Objectives and Advantages of Budgetary Control -Limitations of Budgetary Control - Functional Budgets - Zero Base Budgeting Performance Budgeting - Master Budgets - Fixed and Flexible Budgets - Cash Budget - Practical problems.

Standard Costing as a control Technique; Setting of Standards and their Revision; Variance Analysis - Meaning and Importance Kinds of Variance and their uses -Material Labour and Overhead Variance; Disposal of Variances; Relevance of Variance Budgeting to Budgeting and Standard Costing.

Meaning and Significance of Responsibility Accounting; Responsibility Centre, Cost Centre, Profit Centre and Investment Centre; Problem in Transfer Pricing; Objective and Determinants of Responsibility Centre, Management Reports, Essentials of Effective Reporting, Reports to Different levels of Management, Forms of Reporting, Kinds of Reports,  Management Audit- Scope of Management Audit -Areas of Management Audit Value Chain Analysis; Activity Based Costing; Quality Costing; Target and Life Cycle Costing, Human Resource Accounting – Concept and Approaches, Social Responsibility Accounting- Environment Accounting – Green Accounting

Course Description: This Course is intended to provide an exposure and understanding of fundamentals of business laws, Governance & Ethics in India. The course facilitates the understanding of contracts, indemnity and guarantee. It provides an overview of various forms of business organizations and laws governing the same. The importance of Intellectual property and protection of the same is emphasized. The importance of ethics in business and the role of board in corporate governance is dealt in detail.

Course Objectives: To introduce the students to various procedural and legal requirements connected to management of Companies and to make all students competent enough to appreciate the basic regulatory framework of Corporate Governance in India.

Level of Knowledge: Advanced

Indian Contracts Act of 1872:  Definition – types of contracts – essential elements of a valid contract – offer, acceptance, consideration, capacity of parties, free consent, legality of object, consideration, various modes of discharge of a contract, remedies for breach of contract, Law of Indemnity and guarantee, Bailment and pledge and law of agency. Brief introduction to other laws which regulate specific commercial contracts in India.

Level of Knowledge: Advanced

Nature and its features. Partnership: Nature and its features. Hindu undivided family: nature and its feature, Limited liability partnerships: Nature and its features, Company - features, Type of companies, Memorandum and Articles of Association, Board of directors, Rights of shareholders, Meeting of members of a company.

Non-Profit Organizations; Society: Nature and its features. Trust: Nature and its features.

Section 8 company: Nature and its features.

Level of Knowledge: Advanced

Meaning of intellectual properties and their role in enhancing business valuation.

Kinds of Intellectual properties which are protected in India. Statutory authorities for protecting intellectual

Patent Act 1970 – Concept of Patent, Types of Patents which can be protected. Method of obtaining patents in India.

Trade Mark Act 1999 – Definition of trade properties in India, International agencies connected with protection of intellectual properties. Mark, Type of trademarks, how to get a trade mark registered in India.

Copy Right Act 1957 – Areas of operations of Copy Right. How to protect copy right in India? Difficulty in protecting copy rights in India.

Level of Knowledge: Advanced

CONSUMER PROTECTION ACT 1986: Back ground – definitions – consumer, consumer dispute, complaint, deficiency, service, consumer Protection Council, Consumer redress agencies, District forum, State Commission and National Commission.

CONCEPTUAL FRAMEWORK OF CORPORATE GOVERNANCE: Introduction, need and scope, evolution of corporate governance, management vs ownership, majority vs minority, and corporate governance codes in major countries. Growth of corporate governance in India, Legislative Framework of Corporate Governance in India for listed and unlisted companies

Level of Knowledge: Advanced

BOARD EFFECTIVENESS FOR CORPORATE GOVERNANCE: Composition and Structure, Duties and Liabilities, Diversity in board room, Women Director, Nominee Directors; Selection and Appointment Process, Independent Directors- concept expectations, liabilities and their role in ensuring corporate governance,

Board Committees: Composition & Terms of Reference, Roles and Responsibilities.

Major areas of conflict of interest - group entities and subsidiaries., Accounting and Audit related issues.3, Related Party Transactions

Vigil Mechanism/Whistle blower policy for protecting corporate governance

Corporate governance failure and its impact in business.

Law relating to corporate governance in India under Companies Act 2013 and listing agreement. The concept of insider trading. Rules prohibiting insider trading in India.

ETHICS & BUSINESS: Definition of Ethics Features of ethics, concept of business ethics, benefit of adhering to business ethics, organization structure and ethics, ethics in work place. Prevention of sexual harassment at work place. Concept of gender equality at workplace. Ethics in marketing and consumer protection, Ethics in finance and accounting. Ethical HR practices in an organization   Addressing ethical dilemmas in decision making, Code of ethics in Indian Industry. Learning Activities: A study on ethical practice followed by TATA group of companies and submit a report, collect kumara Mangalam Birla report on corporate governance and highlight the importance of it.

• Daniel Albuquerque – Legal Aspects of Business – OXFORD Higher Education Publication

Course Description: This course intends to provide the understanding of microeconomics concepts and theories that influences the decisions of consumers and business firms.  It deals with the application of microeconomic analysis to decision-making techniques of businesses and management units.

Course Objectives: To provide a foundation to microeconomics by providing a deep understanding of the basic principles of microeconomics. The course aims to explain the usage of important analytical tools of economics that will enable us to understand business organizations and the dynamics of business. It also aims to impart the basic dynamics of the market through the analysis of the economics of consumption and production.

Level of Knowledge: Conceptual

Introduction to Economics and Managerial Economics – Definition and characteristics - scarcity and economic problem – Economic approaches to economic problem – methodologies of economics- economic models- circular flow- production possibility curve- market equilibrium- economic concepts applied in business analysis.

Review of work of Nobel laureates in Economics.

Level of Knowledge: Analytical

Goals of business firms and Demand analysis – Profit maximization goal- Sales maximization goal- Growth maximization goal- Managerial utility function- Satisfying behavior- Long run survival- Managerial utility function- Prevention of potential entry – Social responsibility goal

Individual and market demand- determinants- types- law of demand- - demand distinctions- elasticity of demand- types – degrees – methods for measuring elasticity – demand forecasting - methods

Level of Knowledge: Analytical

Theory of consumer behaviour – Meaning of consumer equilibrium- Indifference curve approach: commodity bundles & indifference, indifference curves, price budget line, price rise & change in budget line; optimizing commodity bundle.

Level of Knowledge: Advanced

Theory of production and Market structure – production function with one variable input- law of diminishing returns – production with two variable inputs- law of returns to scale- economies and diseconomies of scale of production.

Perfect competition – monopoly- price discrimination- monopolistic competition- product differentiation- oligopoly- cartels- price leadership- price rigidity

Market structure, output and Pricing policies and methods- factors involved in pricing policy- pricing methods- Special pricing strategies-cost+, Psychological, Marginal pricing etc

Level of Knowledge: Conceptual

Cost analysis – cost concepts- cost-output relations-breakeven analysis and cost control

Revenue and supply analysis –revenue curves- law of supply- elasticity of supply – factors affecting elasticity of supply

Course Description: Principles of Management is an introductory course on management process from managers’ perspective. The course seeks to help students acquire the requisite knowledge, skills and abilities needed to successfully manage organizations. The course examines the logic and working of organizations and outlines the major functions of management.

Management – Nature, Scope and purpose; Managerial levels and skills; Managerial Roles

Bureaucratic theory, Quantitative

Indian approach to Management, Global Management trends and issues

Decision making, Creativity Problem Solving, Benefits of Forecasting, Techniques of Forecasting, Limitations of Forecasting & Management by Objectives (MBO), Sustainable Planning- inclusion of SDG in managerial planning

Types of organizational structures, Virtual corporations, virtual teams, Key Elements of an Organizational Structure - Span of control, departmentalization, chain of command, work specialization and centralization & decentralization

Understanding authority and responsibility

Human resource planning, Recruitment, selection, training & development, performance appraisal, Workforce Diversity Cross-cultural Communication, Negotiation, compensation and employee welfare., Employee Motivation, Stress and managing employee stress 

Use of Analytics and AI for HR Actions and Talent Management

Leadership – concept, Styles, communication; Leadership Development, Change Management- Concept of change, change as a natural process, Importance & Causes of change Developing a climate for learning, learning organizations, Challenges of Contemporary Business – Corporate Social responsibility, Managerial Ethics

Course Description: This course introduces students to concepts, practices and theories of international business. Provide an overview of the international trade environment. The curse explains the challenge of doing business in the face of different political, economic, social, technological and legal environmental factors. It will provide insights into theories explaining reasons for international trade, globalization, trade and culture, trade promotion and restriction tools adopted by governments of different countries, drivers of international trade. International capital markets, FDI promotion and restriction by host and home countries and market entry strategies. Knowledge gained can be used to follow the entrepreneurship dream of students.

Level of Knowledge: Conceptual

Evolution of international business, nature of international business, need &importance of International Business, stages of internationalization, (EPRG) approaches to international business, INTERNATIONAL TRADE THEORIES– Mercantilism, Absolute Advantage, Comparative Advantage, Factor Endowment, Competitive Advantage. Tariffandnon-tariff and barriers.

Introduction to Political, Economic, Social-Cultural & technological environment of international business.

Level of Knowledge: Applications

Meaning- Definition and Features-Globalization, -Advantages and Disadvantages, Socio–Cultural, Political &Legal and Economic Implications, Globalization and India. GATT and WTO

International business analysis- modes of entry- exporting (direct and indirect) licensing, franchising, contract            manufacturing, management contracts, turnkey projects, Joint ventures- Mergers and Acquisitions- Foreign direct investment -Comparison of different modes of entry

Level of Knowledge: Applications

Levels regional economic integration.

The benefits and drawbacks of economic integration.

Integration in Europe, Americas, Asia, Middle East and Africa

EU, EFTA, LAFTA, NAFTA, ASEAN, SAARC

Foreign Direct Investment

Level of Knowledge: Advanced / Applications

Information required, Sources of information, international marketing information System, International marketing Research.

Export Financing and International Payments

Export credits, Method and sources of credit, Methods of payments in International Business, Financing techniques, ECGC, Exim bank and their role.

Level of Knowledge: Applications

Important Trade Terms in International Trade:

Introduction: CIF, F.O.B, F.O.B Contract with additional services, F.O.B Contract (Buyer contracting with carrier), FAS, EX SHIP & Arrival Contracts, C& F, EX WORKS & EX STORE CONTRACTS, FOR CONTRACTS, SALE OF A CARGO & EX- QUAY Contracts.

Export and import procedure, document required their relevance

Business-Government Trade Relations

Barriers to trade, motives for barriers. Protection of domestic jobs, preservation of national security, response to unfair trade practices, and gaining influence over other nations. Economic motives -protection of young (infant) industries. Protection of national identity. Subsidies, export financing, foreign trade zones, and special government agencies. Tariffs, quotas, embargoes, local content requirements, administrative delays, and currency controls.

Opportunities to become entrepreneur using knowledge acquired government incentives, schemes and facilitation policies to enhance India’s competitive advantage in international Markets.

Course Description: Research skill for business students is very important in decision making. This course is designed to provide the foundations of theoretical aspects of research such as various approaches, methods and techniques of doing research. The course helps students in developing skills in identifying research problems, reviewing the literature, developing instruments, collecting and analysing the data, making inferences and write reports of varying style.

Level of Knowledge: Conceptual

Role of Business Research. Managerial value of Business Research. Types of Research. Business Research Process – Scientific Method. Research Approaches – Qualitative and Quantitative. Application of theory in Business Research.

Level of Knowledge: Conceptual

Formulation of research problem. Review of literature. Generating research hypothesis, Research Design, Experimental Research. Writing a Research proposal.

Level of Knowledge: Conceptual

Measurement in Research, measurement scales, sources of error in measurement, tests of good measurement, Types of Scale. Scale construction techniques. Questionnaire design.

Types of sample Design – probability and non-Probability. Unit of Analysis, Population, Sample Frame, Sample Size, sampling errors.

Level of Knowledge: Analytical

Sources of data – primary and secondary data, Data collection techniques. – observation, Interview methods, questionnaire vs schedules, Processing of research data: Data types, coding, classification and Tabulation, editing, cleaning, Problems in processing, Data analysis plan.

Descriptive statistics

Introduction to SPSS, Frequency distribution, Measures of central tendency: Mean Mode, Median, Skewness, Kurtosis, Measures of variation, Cross-tabulations, Correlation, Charts, and Plots.

Level of Knowledge: Analytical

Hypothesis testing: Chi-Square test. T-tests, ANOVA, Simple Regression and Multiple regression, Discriminate Analysis, Cluster Analysis. Basics of Non-parametric tests, Panel and time series data analysis and qualitative data analysis techniques.

Report Writing

Significance of report writing, steps in report writing, types of reports, mechanics of writing a report, precautions.

Course Description: Financial Management course focuses at introducing the students about the various aspects of corporate financial activities which facilitates the decision-making domain pertaining to financing, investment and dividend decisions. This course aims at providing the inputs related to the three major decision areas of financial management of an organization. This course will give the introduction and conceptual understanding about the various topics of corporate finance. The primary objective of this course is to familiarize the student with basic concepts of finance which is the life blood of any business and its various decision variables in the areas of financing, investment and dividend decisions.

Level of Knowledge: Conceptual

Meaning, Nature and Scope of Finance; Financial Goals, Profit Vs. Wealth Maximization; Time value of Money, Finance Functions – Investment, Financing and Dividend Decisions.

Level of Knowledge: Advanced

Meaning and Significance of Cost of Capital: Calculation of Cost of Debt, Preference Capital, Equity Capital and Retained Earnings; Combined cost of Capital (Weighted); Cost of Equity and CAPM.

Level of Knowledge: Advanced

Nature of Investment Decisions; Investment Evaluation criteria net Present value. Internal rate of Return, Profitability Index, Payback period, accounting rate of Return; NPV and IRR comparison; Capital; Rationing; Risk Analysis in Capital Budgeting.

Level of Knowledge: Advanced

Measurement of Leverages; Effects of Operating and Financial Leverage on Profit; Analyzing alternative Financial Plans; Combined Financial and Operating Leverage.

Relevance of Capital Structure – The Net Income & Traditional Views, Irrelevance of Capital Structure – Pecking Order Theory, Trade-off Theory, Traditional and M.M. Hypotheses without Taxes and with Taxes; Determining Capital Structure in Practice, Capital Structure and Policy.

Level of Knowledge: Advanced

Issues in Dividend Decisions, Walter s Model, Gordon’s Model, M-M Hypothesis, Dividend and Uncertainty, Relevance of Dividend; Dividend Policy in Practice; Forms of Dividends; Stability in Dividend Policy; Corporate Dividend Behaviour.

Meaning, Significance and Types of Working Capital; Calculating Operating Cycle Period and estimation of Working Capital requirements; Financing of Working Capital and Norms of Bank Finance; Sources of Working Capital; Factoring Services; Various Committee reports on Bank Finance; Dimensions of Working Capital Management, Management of Cash, Receivables and Inventory.

Course Description: The course focuses on implications of strategic decisions for business firms and for individuals in a changing environment. The course also focuses on the generation, and dissemination of knowledge about key strategic management issues to managers, consultants, students, and researchers. This course also describes the knowledge about the inputs required to evolve a meaningful strategy.

Level of Knowledge: Conceptual

Definition of strategy and its importance to organizations. Understanding strategic Planning and strategic management, defining strategy, levels at which strategy operates, approaches to strategic decision making, the strategic management process, Vision, mission and objectives. Strategic intent. Developing a set of core values. Setting objectives. Crafting a strategy, executing the strategy. Evaluating performance and initiating corrective adjustments. Corporate governance: the role of board of directors in the strategy-crafting, strategy executing process

Level of Knowledge: Conceptual and Applications

Environmental analysis: The organizations external environment, components of external environment, Environment scanning, Organisations responses to the environment. A framework for industry analysis, Michael porter’s analysis, usefulness of Industry analysis. Competitive analysis: Forces shaping competition in an industry, interpreting the five-force model, Strategic group, and competitor analysis. The value chain system...improving the value chain activities to achieve competitive capabilities

Level of Knowledge: Conceptual and Applications

Environmental analysis: The organization’s internal environment, components of internal environment, Internal analysis: Resource based strategy, the resource-based view, Resources, capabilities and competencies, approaches to internal analysis, carrying out SWOT.

Level of Knowledge: Applications

The five generic competitive strategies. Broad and narrow markets, low-cost provider strategies, differentiation strategies and best-cost provider strategies. Strengthening a company’s competitive position: offensive and defensive strategies. Blocking avenues open to challengers. Horizontal mergers and acquisitions, vertical integration strategies, outsourcing strategies, strategic alliances and partnerships.

Level of Knowledge: Advanced

Corporate Strategy and strategies for international markets:

Global strategies: Globalisation, risks, global expansion strategies, the MNC mission statement, deciding which market to enter, market entry strategy, international strategy and competitive advantage. Corporate diversification strategies. Related versus unrelated diversifications. Managing diversifications.

Level of Knowledge: Applications

Strategy Implementation and Functional Strategies

Building an organization capable of good Strategy execution. Three key actions: staffing the organization, acquiring, developing and strengthening key resources and capabilities; matching organizational strategy to structure. Managing internal operations:  Allocating resources to the strategy execution effort. Srategic business units (SBU), Behavioural issues in strategy implementation, Operational strategy, financial strategy, Marketing strategy and Human resource strategy. Strategic leadership and competitive advantage

Executing the Strategy

Strategic Evaluation, control and Corporate Governance

 Strategic evaluation and control: Importance, barriers, evaluation criteria, strategic control, operational control, evaluation techniques for operational control, the control process, characteristics of an effective control system. Ethics, corporate social responsibility and environment sustainability

• Arthur A. Thompson, AJ Strickland, J Gamble and Arun Kumar Jain – Crafting and Executing Strategy (16^th or 17^th Edition)-Indian Adaptation – Tata McGraw Hill

Course Description: This course intends to provide the understanding of Macroeconomics concepts and theories that influences the behavior and decisions of enterprises/ business firms and individual consumers. The course elaborates on the effectiveness of alternative stabilization policies in long run and cyclical Macroeconomic Theory. How Macroeconomics is different from Microeconomics, common macroeconomic variables and in-depth analysis of Monetary and Fiscal policy.

Level of Knowledge: Conceptual

Macroeconomic vs. Microeconomic Issues, Economic Systems, Alternative Branches of Macroeconomic Theory, Business Cycles, Prices Output & Employment, Structure of a Macro Model, Multipliers and Stabilization Policy, and Schools of Thoughts.

Level of Knowledge: Analytical

National Income Accounting Methods: Output, Income & Expenditure Methods, Price Indices: CPI, WPI& GDP Deflator, and Unemployment Rate

Goods Market, Money Market and Relationship between Money Market and non-Money Assets Market, Labour Market, Aggregate Demand and Supply Functions, Ineffectiveness of Monetary Policy, Voluntary Unemployment, and Quantity Theory of Money. Unutilized Capacity and Horizontal Aggregate Supply Function, Goods Market: Consumption Function & Savings Function, Goods Market Clearing Condition, Stability and Inventory Adjustments, and Expenditure and Tax Multipliers

Investment Functions, Inventory Investment, Business Fixed Investment, and Residential Investment. Money Market and Keynesian Demand for Money Function, IS and LM Functions, Phase Diagram, Stability Conditions, Fiscal and Monetary Policies and their Effectiveness, Aggregate Demand Function

Level of Knowledge: Advanced

Current Account and its Sub-accounts, Capital Account, Exchange Rate, Fixed vs Flexible Exchange Rate Systems, and Semi-floating Exchange Rate System             

Inflation- - Inflation & Price Level, - Demand-Pull Inflation, - Stagflation, - Phillips Curve, Recessions- The phases of the business cycle, recessions and depressions. Government- Discover the impact government debt and deficit spending has on the economy.

Level of Knowledge: Conceptual

Discover the policies and actions of the government that influence the nation’s economy.  Explore the various money-related economic factors that drive the economy.

- Money, - Banks, - Demand For Money, - Interest Rates -Exchange Rates

http://www2.econ.iastate.edu/classes/econ502/tesfatsion.

• Macroeconomics, 10^th Edition, Andrew B. Abel, Wharton School of the University of Pennsylvania,
• Ben Bernanke, Brookings Institution, Dean Croushore, University of Richmond, ©2020, Pearson

Course Description: The course focuses on the basic elements that determine human behavior in an organization. It provides the fundamentals of organizational behaviors by understanding individuals, groups and organizations. The course focuses on understanding organizational effectiveness by managing its people’s behaviour at the workplace.

Understanding OB-Evolution of OB – Need and importance of OB- Framework – OB Model-Trends and Changes-Role of Ethics and Culture

Personality- Types- Factors influencing personality -Theories – Concept of Learning –Explicit and Tacit Knowledge, Organizational Learning – Attitudes – Formation of Work attitudes and Values.

Perceptions – Importance – Factors influencing perception – Managing the perception process at workplace

Groups in organizations – Nature- Team Design Characteristics, Group dynamics – Emergence of informal leaders, Nature of Teams – Management of Teams -Barriers to effective Teams-Decision Making in groups

Understanding Conflict-Causes and Outcomes-Management and Negotiation -Power to Influence-Organizational Politics and Social Networks

Organizational culture and climate – Factors affecting organizational climate – Changing organizational culture, Organizational development – Characteristics – objectives Organizational effectiveness.

Course Description: Data Visualization and storytelling has emerged as a key value driven analytics technique across industries. Visualization allows varied types of users to better understand and derive meaningful insights from large complex data for decision making.

Tableau has emerged as one of the leading powerful and secured end-to-end data analytics platforms. With a broad variety of visualization capabilities, intuitiveness, data connectivity and ease of learning among other features, it enables smart ways for data discovery and insight.

Students will get hands own and practical exposure in visual analytics and problem-solving techniques using Tableau Public

Course Objectives:

The course aims to gain knowledge on tools and techniques of Tableau Public enabling impactful visuals of multidomain data sets. It also aims at imparting problem-solving techniques using visual analytics and to gain experience in creating interactive and shareable dashboards.

Introduction to data science, analytics value chain and business analytics system architecture, fundamentals of data visualization. Tableau fundamentals – getting familiar with the tool and navigating the tool, connecting to data, working with discrete(dimensions) and continuous data (measures), analysis and visualization – basic charts and graphs, creating visuals (Marks Cards, Color, Labels, formatting) and publishing visuals

Level of Knowledge: Analytical and Practical

Data aggregation, data granularity or level of detail, changing aggregation by introducing dimensions into the view, time series, adding trend line

Level of Knowledge: Analytical and Practical

Applications of filters-data source filters, dimension filters, measure filters, quick filters, action filters. Introduction to calculation (Number, String, Date, Logical), calculated fields, table calculations, calculations using crosstab

Level of Knowledge: Advanced and Practical

Data preparation–the data interpreter and data format, pivot, data join, union, data blending, hierarchies, bins and parameters

Level of Knowledge: Advanced and Practical

Introduction to maps, map options & geographical roles, creating scatterplots, correlation between variables and simple linear regression, animated charts, interactive dashboards and using map services (Map Box)

Dual axis and other custom charts (donut, candlestick, pareto)

• The Big Book Dashboards: Visualizing Your Data Using Real-World Business Scenarios, Steve Wexler, Jeffrey Shaffer, Andy Cotgreave, Wiley (2017)

Assessment Outline:

Course Description: The study of Indian taxation and practice is of great importance for management students as it exposes students to the tax environment in India. It enables individuals to understand the tax implication on income or profit made through different sources. The course introduces students to taxation in India: Direct and Indirect taxes. The study imparts conceptual insights of Income tax under the head of salary, house property, business and profession, capital gain, other sources and of Indirect taxes such as GST and Customs. The course aims at comprehending the effects of tax rules in individual and business decision making.

Course Objectives:

The course aims to understand the provisions of Income Tax Act, 1961 and to gain knowledge on computing Income tax. It also aims to make students aware of the importance of tax planning for all types of organization.

Level of Knowledge: Conceptual

Introduction to Taxation-Direct and Indirect Tax, Income Tax Act 1961, Income Tax Rules 1962, Finance Act, Scheme of IT an Over-View Basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate of Tax Capital and Revenue.

Level of Knowledge: Conceptual

Determination of residential status, Kinds of income, incidence of tax, Tax free income, Tax Planning special reference to 100% EOU and SEZ/FTZ.

Level of Knowledge: Application

Income from Salary- Briefly about components of salary, pension, retirement benefits and section 16, Income from house property – Briefly about GAV, NAV and deductions u/s 24, Profits and Gains of Business and Profession – Briefly about Depreciation and general deductions u/s 37(1), maintenance of accounts u/s 44AA, Capital Gains – Briefly about STCG, LTCG and slump sale, Income from other sources – Briefly about dividends, casual income and interest income, Computation of Gross Total Income.

Level of Knowledge: Application

Carry forward and Set off of losses, Deductions from u/s 80 C to 80 U, Rebate u/s 87A, Relief u/s 89; Computation of Taxable Income and tax to be paid

Permanent Account Number /Tax Collection Account Number TAN; Introduction to Tax Deduction at Source TDS & Tax Collection at Source TCS(Briefly); Advance Tax & Self-Assessment Tax; Filing IT Returns.

Web references: www.incometaxindia.gov.in, www.gst.gov.in, www.icai.org.

Course Description: This core course will help students learn about the Start-up framework, allowing them to initiate/improve business idea successfully. Concepts like starting and operating a business, developing a feasibility plan, obtaining financing, marketing strategies will be covered. Different dimensions like effectuation and lean start-up will be discussed to broaden the understanding of entrepreneurship. This course will also focus on developing a business plan designed to either start a new venture or take an existing venture into new markets. The course will develop the required competencies needed to become an innovative, opportunity-driven, market-ready and entrepreneurial manager.

Importance of Entrepreneurship, The role of Entrepreneurship in economic development. Characteristics of Entrepreneurs, Challenges faced by Entrepreneurs, Social Entrepreneurship, Sustainable Entrepreneurship, Women Entrepreneurship, Intrapreneurship.

Entrepreneurship process, Principles of effectuation, reasoning, effectuation process. Nature of Lean Start-up, Changes created by Lean Start-up, Limitations of the Lean Start-up method, Customer Development Model.

Opportunity Identification- Search for Business ideas, Environment and Trend analysis. The creative process, Generating business idea, sources of new ideas. Business Canvas Model and elevator pitch.

Feasibility study – market feasibility, technical/operational feasibility, financial feasibility. Legal requirements of the venture, Accelerators, Incubation, Market and Competitor Analysis.

Financial Plan, Management structure, Need of Business plan, Types of business plan, Structure of a business plan.

• Hisrich, R.D., Peters, M.P., Shepherd, D.A., and, Sabyasachi Sinha, S.(2020) Entrepreneurship, 11^th Edition. McGraw Hill

https://www.liveplan.com/

Course Description: The course is designed to familiarize the students with analytical approach through a scientific process. The LPP models help the students to formulate and arrive at optimal solution. They also learn Transportation and Assignment models and Game theory as extension of LPP. For each of these models the optimization techniques are applied. Sequencing problems apply tools for finding optimum sequence and finding idle time of machines or facilities. Networking is a tool for splitting large projects into smaller activities and then determining critical activities as well as project completion time.

Level of Knowledge: Conceptual

Stages of Development of Operations Research, Applications of Operations Research,

Limitations of Operations, Introduction to Linear Programming, Graphical Method, Simple Method, Duality.

Level of Knowledge: Conceptual and Application

Transportation Problem- Least Cost Method, North West Corner Rule Method, Vogel’s Approximation Method, Finding Optimal solution using UV method. Assignment Problem

Level of Knowledge: Conceptual and Application

Inventory Control – Introduction to Inventory Management, Basic Deterministic Models, Purchase Models, Manufacturing

Models without Shortages and with Shortages.

Level of Knowledge: Conceptual and Application

Shortest Path Problem, Floyd’s Algorithm, Minimum Spanning Tree Problem,

CPM/PERT, Crashing of a Project network.

Dynamic Programming, Capital Budgeting Problem, Shortest Path Problem, Reliability

Problem, Optimal subdividing problems.  Game Theory: Two Person Zero-sum Games,

Graphical Solution of (2 × n) and (m × 2) Games.

Level of Knowledge: Analytical

Introduction to Queuing Theory, Basic Waiting Line Models: (M/M/1) ☹GD/α/α),

(M/M/1) ☹GD/N/α), (M/M/C) ☹GD/α/α), (M/M/C) ☹GD/N/α), Introduction to queuing

system simulation – Introduction to Basic Replacement Analysis: Economic Life of an Asset.

Emobility, Collaboration with automation and Advanced Planning Optimizer

Cost and efficiency of the Operations team, System revamping,Cost effective E mobility other than fossil fuel with minimal carbon foot print.

The challenge of collaboration with automation in the highly competitive world.

The optimal planning and scheduling the operation activities so as to address the ever challenges in terms of Cost and ontime Delivery.

Course Description: This course is offered executive MBA students in third semester Students. The paper emphasizes the role of supply chain management in enhancing the effectiveness of an enterprise through increasing supply chain surplus. The curriculum addresses the issues in integrating the suppliers as well as customers with the organization for synergistic value addition along the supply chain.

Level of Knowledge: Conceptual

Evolution of Supply Chains, Objectives of a supply chain, Decision phases in a Supply Chain, Process views – Cycle view, push/pull view. Supply Chain macro processes in a firm, Key issues in supply chain management. Competitive and Supply Chain Strategies. Achieving Strategic fit and its challenges.

Level of Knowledge: Advanced

Supply Chain Enablers (Technology, Organisational Infrastructure, Alliances, Human Resource). Supply Chain Drivers (Inventory, Transportation, Information, Sourcing, Facilities, Pricing). Supply Chain performance: Supply Chain Efficiency, Supply Chain Responsiveness, Responsiveness-Efficiency trade off, Supply Chain Risks. Role of cycle inventory in supply chains. Production lot sizing. Lot Sizing with Capacity Constraint. Aggregating Multiple Products in a Single Order. Economies of Scale to Exploit Quantity Discounts. Numerical examples to illustrate the above types of inventory problems and its solution using MS Excel.

Level of Knowledge: Advanced

The role of sourcing in a supply chain. In-house vs. Outsource (risks and benefits), Introduction to Logistics, Types of Logistics, third party logistics, Total cost of ownership, Impact of incentives when outsourcing. Supplier selection (auctions and negotiations). Sharing risk and reward in the supply chain.

Level of Knowledge: Advanced       

Role of Distribution in Supply Chain, Types of distribution networks in practice – comparative performance. Online sales and distribution network, Strengths and weaknesses of various distribution options, selecting the appropriate distribution strategy. 

Warehouse productivity and Metrics. Role, nature and importance of warehouse, Warehouse operations and design, materials handling, storage and packaging. 

The role of transportation in Supply Chain, Modes of transportation and their performance characteristics, Transportation infrastructure and policies, Design options for a transportation network.

Role of Technology and IT in Supply Chain Management

Importance and role of information and information technology in Supply Chain Management. IS application at each supply chain driver? Supply Chain ERP platforms. Service Oriented Architecture (SOA). RFID Applications. Current trends.

Level of Knowledge: Advanced

Sourcing materials and services: Types and importance of items and services purchased; strategic sourcing methodology; managing sourcing and procurement processes; supplier/vendor evaluation and relationships; total landed costs; e-sourcing and e-procurement…...Operations – producing goods and services: role of production operations in SCM; operations strategy and planning; production execution decisions; production metrics.

Supply Chain Sustainability and Challenges

Supply Chain Sustainability: Framework; reverse logistics systems; reverse logistics system versus closed loops; managing reverse flows in supply chain…. Strategic challenges and change for supply chains: Principles of SCM; focus of SCM; supply chain strategies; supply chain transformation.

Course Description: The main aim of the course is to appraise the students about the concept of Management Control Systems as well as its role in efficient management of public system organizations.

Level of Knowledge: Conceptual

Meaning, Nature and purpose of control systems – The new paradigms of Management Control Systems, four elements of control, organizational structure, organizational goals, organizational climate, strategic planning – Balancing the four levers of control, balancing the tensions in control systems, six sources of tensions in control systems, opportunities and limitations of the span of control, key control variables, delegation and decentralization, mutual supportive management systems.

Level of Knowledge: Conceptual

External audit, internal controls, internal audit, role of financial controllers, multiple roles of an auditor, management control process, budgetary control, flexible budget, zero base budget, performance budgeting, master budget, analysis of variance, accounting aspect of control, management audit, marketing and distribution control, different types of audits.

Level of Knowledge: Application

Dual focus and accountability, differentiate between product costing and accountability, the concept of responsibility centre, management control structure, responsibility accounting, cost centre, profit centre, investment centre, ABC costing, transfer prices, CVP analysis, process control.

Level of Knowledge: Application

Behavioural aspect of management control, motivations, morale, participative management, learning curves, HR accounting, knowledge management control, management control with reference to risk management, differentiated controls for different situations, measuring performance to match strategy, balanced score cards.

Management Control in Specialized organizations

Sectoral applications, controlling the financial sector, the banking sector, the balance sheet concept, the concept of schedule of advances. 

Level of Knowledge: Application

Use of ABC costing standard, insurance, system of insurance accounts, non-profit organizations.

Management Control in Specialized Organizations-Public organizations

Legal environment of non-profit organization, public service organizations, public utility accounts, holding company accounts, government and co-operative business, control in projects, the twelve-step process of designing controlling system.

Evolution Control Systems with Artificial Intelligence:

Improving Decision Quality 

Emerging Hybrid systems to tackle modern day challenges in Control systems.

Course Description: Today’s turbulent business environment has been characterized by ‘the knowledge era’ where competitive advantage is based upon the resource-based view of the firm and successful organization of employee knowledge.  The purpose of the course is to explore the concept of knowledge and the means by which organizations seek to manage it through formal technological practices and informal social systems.

Level of Knowledge: Conceptual

Meaning and importance of talent management, Talent management Grid, Creating talent management system, Strategies of talent management.

Level of Knowledge: Analytical

Competency model, Competency mapping, Role of leaders in talent management, Talent management and competitive advantage.

Level of Knowledge: Conceptual

Elements of knowledge management, Advantages of knowledge management, Knowledge management in learning organizations. Types of Knowledge: Tacit and Explicit. Managing knowledge workers.

Level of Knowledge: Analytical

Knowledge management process, Approaches to knowledge management: Knowledge management solutions, Knowledge creation, Knowledge sharing, Knowledge dissemination, Knowledge management life cycle, Nonaka’s model of knowledge.

Knowledge capturing techniques

Knowledge capturing techniques: Brainstorming, Protocol analysis, Consensus decision making, Repertory grid, Concept mapping.

Level of Knowledge: Analytical

Knowledge management strategies: Aligning individual needs with rganization, Reward systems for knowledge management.

Knowledge audit, Benchmarking, Balance scorecard, Gap analysis

Course Description: Decision making is one of the topmost skills of a mangers and leaders in an organization. Even in society we all make small or big decisions in our own capacity. Hence, we can say Decision making is the cornerstone of the social sciences. Day today changing technology and information have added another flavor as dynamic decision making. For current and future managers and leaders it is important to learn the science behind making decision to contribute to self, organization and ultimately society growth.

Level of Knowledge: Conceptual – CLO1

Decision and Decision Management – Transaction and Process Approach

Science and Management of Decision

Level of Knowledge: Conceptual – CLO2

Understanding Problem Management

Problem Analysis Tools

Situation Analysis tools

Level of Knowledge: Analytical (Introduction) – CLO1

Risk Management

Decision making under uncertainty and Certainty

Risk Analysis tools

Level of Knowledge: Analytical (Advanced) – CLO4

Understanding of Data

Probability and Sampling

Hypothesis testing

ANOVA, correlation and regression

Linear Programming

Functional Domain and Decision Making

Level of Knowledge: Conceptual + Analytical (Introduction) – CLO4 and CLO5

Finance and Decision Management

Project and Decision Management

HR and Decision Management

Marketing and Decision Management

Level of Knowledge: Conceptual – CLO1, CLO3 and CLO5

Data Science, Big Data and Analytics

Emotional and Artificial Intelligence

Change Management and Decision Making

Change Management

Kotter’s Change Management

Course Description: This course examines customer relationship management (CRM) and its application in marketing, sales, and service.  Effective CRM strategies help companies align business process with customer centric strategies using people, technology, and knowledge. Emphasis is given on both conceptual knowledge and hands-on learning using leading CRM software.

Level of Knowledge: Conceptual     

Defining CRM, CRM constituencies, CRM models, commercial and no-profit context of CRM, understandings and relationship quality

Level of Knowledge: Application

Managing supplier and partner relationships, partners in value creation, customer advocacy groups, managing investor and employee relationships, educate current investors, internal marketing, service-profit chain

Sources of customer value, value from products, services, processes, people, physical evidence, customer communication and channels; customer acquisition, customer retention and strategies for terminating customer relations

Level of Knowledge: Analytical

Customer portfolio management, strategically significant customers, delivering customer-experienced values, value through the marketing mix, managing customer experience, CRM software applications

Level of Knowledge: Conceptual

Sales force automation, SFA eco-system, marketing automation, software applications for marketing, service automation, software applications for service

Level of Knowledge: Conceptual

Developing and managing customer-related databases, data integration, data warehouse, knowledge management, using customer-related data, analytics for CRM strategy, big data analytics, privacy issues

Implementing and realizing the benefits of CRM:

Organizing for benefits, network and virtual organizations, person-to-person contacts, key account, implementing CRM

Course Description: The course focuses on the manager’s or leader’s role as an innovator and facilitator of innovation by others. Design thinking is a method of applying creativity to come up with novel solutions to tough problems. The second part of the course helps develop an appreciation as well as skills for design thinking.

Course Objectives: This course attempts to make students understand the design thinking process and its elements, different dimensions of innovation and its implications in design products, processes and services.

On having completed this course student should be able to:

CLO1 To illustrate the students on the evolution of design thinking and innovation

CLO2 To identify the concept of human centred design

CLO3 To construct problem framing and definition

CLO4 To determine idea generation and concept development

CLO5 To recommend the organisation for innovation

Understanding innovation by looking at how it is defined, various types of innovation, Base of the pyramid innovation, frugal innovation, managing disruptive innovation, open innovation, factors influencing innovation in organizations, innovation and firm size, building systematic organizational innovation capabilities.

What is design thinking? The design process and business model innovation. Design research, visualization

Journey mapping, value chain analysis, and mind mapping.